Albero Della Vita

This project was started in January 2015 by Aske Network, who has been supporting the Orgoglio Brescia consortium as for the communication and branding of the Tree of Life, icon of Expo 2015. Aske designed a specific brand for the Tree of Life and for the Orgoglio Brescia consortium - comprised of 18 Brescia-based companies that carried out the project; moreover, Aske planned a specific communication strategy, together with a docu-film and a photobook that will tell the story of the "blooming" of the Tree of Life.