Confindustria Giovani Imprenditori

Confindustria Giovani Imprenditori

For the 46th Santa Margherita Ligure Meeting orgenized by the National Confindustria Committee, we created a concept to convey the message of the meeting, using a provocative image able to break bonds with the past and to project precise values and meanings. Every communication activity was modeled after this same concept: divulgative materials (invitation, save the date, notebook, speakers’ book, badge, flier, panels, superimposed captions, banners, etc.) and social posts were created accordingly. The hashtags #nientestorie #sml16, studied specifically for the Meeting, were the most used hashtags on Twitter during the weekend of the event.