Melania is a large-scale children’s footwear company. Through a rebranding, we redefined the company promotional materials in their entirety: catalogues, advs, website, social networks — all these tools were adapted to the new coordinated image, which best conveys the values of such a dynamic company, attentive to the needs of children. A national and international press office activity integrates the communicative process, aiming at reaching a wide and diversified target.