For Lotto’s homewear and underwear collections we developed a three years project of brand positioning, which aims at adding a new value to the brand. A path that aims at establishing the company’s new values, its innovation and constant attention to the quality of its products, through a new, modern and emotional language. We provided strategic business advice, market analysis, packing and pop design, and products shooting for brochure and packaging of the spring/summer and fall/winter man, woman and kids 2017/2018 collections.