Intimo Artù is a major company, producing women’s lingerie. Established on the market with the Jadea brand, this company keeps up its underwear concept with a very personal and refined style. The key features of this brand are an ever-innovating style, a strong creative spirit and a continuous quality improvement: this is what allowed the firm to create successful collections, well-received both in Italy and abroad, and to become a qualified and constant presence in the lingerie world over the years. Through an effective and conscientious press office activity, we strenghtened the brand image, increasing its on and off-line visibility; moreover, thanks to an accurate on line reputation management, we created an adequate “buzz” about the products of this company.