The funniest event of the Milano Design Week, a real Street Parade that crowded the city and attracted the most praised designers in the world. A new, open and democratic way of bringing designers and international universities in contact with companies, creating a bridge between the local crafts and the global market. Everything under the sign of design. Design Pride shows the positive side of the globalization and is a project conceived by Seletti, with Wunderkammer and Yoox collaboration. On behalf of Seletti, we gave the parade an exuberant and pop image through an unconventional and brightly colored concept, supporting the communication plan from the beginning to the end and completing the job with the production of a thank you video.