Since 1979, the Italian company Bioline JaTo has been working in the Beauty Sector. A family business strongly marked by the personality of Corradini’s family, which is recognizable in each product. Due to its roots, position, and culture of well-being, Bioline is a one of a kind company. Traditions and values lead the company from Trento to the top of the international professional beauty field. For Bioline we follow several marketing projects for products lines restyling, strategic marketing brand strategy and functional marketing which consists of art direction, the place, production of packaging, brochure, advertising. All of this, studying ad hoc their features to spread their company philosophy.