The journey started with Renato Borsoni’s intuition: Renato, with his groundbreaking vision and an arsenal of pencils, paint brushes and colors, created timeless icons. Today, alongside the same pencils, brushes and colors, there are also cutting-edge technologies.

Most importantly, we offer the talent and the intuition of a new generation, fully aware of the company’s history and past experiences, yet able to interpret the traditions of ASBORSONI with REVOLUTIONARY IDEAS and a natural attitude towards INNOVATION and INTERNATIONALISATION.
The same attitude that transformed and brought this agency in two other headquarters (besides Brescia, in Milan and Udine) and abroad.

Since 1961, creativity has found its home in Via dei Mille,
in one of the oldest communication agencies in Italy.

The world changes, but we are one step ahead: forty years of experience and an attitude to predict changes, trends and needs.

WE CREATE DESIRES:
WE INSTILL THEM IN THE MASS.

WE OVERCOME BOUNDARIES:
THERE ARE NO MARKETS THAT CANNOT BE CONQUERED.

Our approach to the client is intimate: we understand, elaborate the clients’ needs, we make them ours, satisfying them. We are immediately ready to work on the next ones. Our growth is fed by increasingly higher goals, and characterised by one aim: LEAVE AN UNFORGETTABLE MARK IN THE WORLD.

We like to think of ourselves as of Sherpas that guide brands to the top, far away from mediocrity and beyond the ordinary: GREAT EFFORTS, GREAT IDEAS, and ability of spreading content everywhere, reaching unlimited audiences.

Technology is democratic: in order to dominate the market and to impose the brand image, we combine instruments (always the latest ones) and creativity, in a strategy which won’t admit any uncertainties nor imperfections.

ASBORSONI style is unique, but this does not preclude different experiences. Indeed, we brought public institutions, big and small-sized private companies, cultural and social initiatives to the top. Sherpas never lose their path: it is a one-way journey heading to the future.